/api/medupi/alternatives on every scan + every name search.chitti_health_file.html — same encrypted backend, same Golden Rule, same profile. Language + profile choice carries across via localStorage.
Jan Aushadhi (literally "people's medicine") is a Government of India scheme launched in 2008. The medicines sold there are generics — same active ingredient, same strength, same dosage form, same CDSCO quality standard as the branded versions sold at regular pharmacies.
The price difference comes from marketing + brand cost, not quality. A ₹120 paracetamol box at a pharmacy can be ₹15 at Jan Aushadhi.
Chitti MedUPI's job: every time you scan a branded medicine, surface the Jan Aushadhi equivalent + the nearest store in one tap.